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Harley-Davidson – new customer handover wallet.
Brief: To produce a document “carrier” that would contain information on an individual bike for sale. The item would include: sales documents, service agreement and business cards for key dealership contacts. The “carrier” should reflect the Harley-Davidson brand values, the significance of the bike being purchased and further enhance the purchase experience for the customer.
Process: Forum reviewed how the dealer would use the carrier, the communication material that the carrier would hold and other premium document carriers provided in the automotive industry. The design and development process was mastered in the UK working with premium manufacturing partners, sourcing materials from the Far East and aligning the end design to the recently produced Brand History Book.
Production: Placed with a major UK manufacturer and the volume split between the UK facility and the manufacturing plant in India. This was to ensure that the distribution to the global market could be effected with the minimum time, distance and cost.
Result: 10,000 folders were produced to a tight deadline and distributed to 350 dealers in 30 countries to coincide with the launch of a new range of bikes.
Harley-Davidson – permanent dealership POS unit.
Brief: Required the production of a free-standing permanent POS unit, that was robust, corporate, mobile and with the facility to carry short and long term campaign messages.
Process: Involved face to face meetings with a variety of H-D dealerships to review the shortfall of the existing units, measure the opportunities and constraints of the individual dealer premises and establish how individual dealers would use the new design POS unit.
Solution: Forum reviewed the options and concluded that a free-standing unit that was structurally robust, made from premium materials on lockable castors, with a double sided High-Tac magnetic surface was the solution. The unit would accept, hold and display two graphic banners printed on a light weight ferrous vinyl.
Production: Development of a number of UK designed and produced prototype units, built to ISO standards and tested in high street dealerships to monitor performance commenced. Final sign off prototypes were then subject to long term testing at selected dealerships prior to full scale production taking place in China to meet the production timing programme and unit cost objectives.
Result: Distribution of 991 units, each the size of a single bed and weighing 50 kilos provided some logistical challenges. However, the co-ordination of sea freight containers and road transport in the UK and Belgium ensured that dealerships in 30 countries received their display units on time. Forum maintained total project management from the UK.
UNISON – membership card communications pack.
Brief: Required an audit of existing production process, resulting in membership packs being required for seven regional centres.
Process: Data was gathered from individual members by region, processed locally, packs produced using a paper based information carrier and membership card and despatched from the regional office by daily Royal Mail collection. The process was highly labour intensive, time consuming, prone to break-downs and suffered a very high unit cost.
Solution: Forum concluded that an effective solution would be to centralise the entire production and distribution process.
Production: Data was still gathered locally in the seven regional centres and fed in to a central database. The data was cleansed, verified, sorted and re-formatted. Personal data was then printed on to a pre-formatted paper carrier and individually numbered.
The unique individual number and member name were simultaneously printed on to a highly durable plastic membership card which was then matched to the aligned carrier and affixed. The card and carrier were inserted into an envelope with weekly communications materials, post code sorted, batched by geographical region and bulk inserted for Royal Mail delivery.
The membership card, information carrier, envelopes and communication materials were produced separately at a variety of UK suppliers and managed with the data into one production processor. This ensured consistency of production materials, brand protection, process time reduction, materials improvement and major cost reduction.
Result: Each week over 3000 UNISON members’ details are processed, verified and formatted. Membership packs are produced and indented for Royal Mail delivery. The entire process from receipt of data to the pack dropping on the members’ doormat takes five working days and is delivered, without fail, 51 weeks of the year.