Forum delighted to be involved with Sport England “This Girl Can” campaign.
If your objective is to address the persistent gender gap which means that more men play sport than women at every age….
If you want a celebration of active women everywhere which proves that whatever your size, ability or experience, sport can be a fun and enjoyable part of your life….
If you want to communicate that in a sassy, powerful and innovative way…..
.…then you need to develop a powerful, national campaign….and deliver it in partnership with a wide range of specialist organizations….which is just what Sport England has done with the “This Girl Can” initiative.
The 90 second This Girl Can video has had approaching 5,000,000 hits on YouTube, with national TV, radio and press coverage sparking comment and debate in clubs, pubs and households throughout the country.
The launch in January 2015 was backed by a range of merchandise produced exclusively for the event by Forum Print Management – the “Goodie Bag” contained a range of targeted items, chosen to support and enhance the core campaign message.
Forum was appointed by Sport England to rationalise, source, brand, produce, fulfil and deliver 500 individual “Goodie Bags” to a very tight schedule over the Christmas and New Year period.
Forum’s Account Director for Sport England, Julia Smith said: “This was a unique, exciting and challenging brief that allowed us to innovate and extend the normal boundaries of merchandising to produce something that was appropriate and memorable.”
See the video at ThisGirlCan
Contact Julia at firstname.lastname@example.org to discuss your merchandising ambitions.
Forum Print Management. Innovative Campaign Solutions.